About Us

Aakruthi Ethnics is a saree brand born from real-life experiences and frequent struggles.

As someone who loves wearing sarees but found it difficult to manage heavy and uncomfortable ones, I always wished for something simple yet elegant. That’s how Aakruthi Ethnics began — to make saree wearing easy, graceful, and enjoyable for all women.

At Aakruthi Ethnics, we handpick each saree with a lot of love and care. Our collections are lightweight, rich in look, and thoughtfully chosen to suit women of all ages, body types, and lifestyles — whether you're a homemaker, a working woman, or someone who wears sarees for special occasions.

We believe that sarees should not only look beautiful but also feel comfortable. With Aakruthi Ethnics, we want to bring back the joy of draping a saree — minus the struggle.

Thank you for being a part of our journey. 💛