Privacy Policy

This Privacy Policy sets out how Aakruthi Ethnics uses and protects any information that you provide when you use or visit this website.

The domain name www.aakruthiethnics.com (“Website”) is owned and managed by Aakruthi Enterprises, a company registered under the laws of the Republic of India, at Saraswathipuram, Tumkur, Karnataka, India [GSTIN:29AOKPH1250B1ZD], under the brand name Aakruthi Ethnics.

The terms “Aakruthi Ethnics”, “Company”, “we”, “us” or “our” refer to Aakruthi Ethnics. The terms “User”, “you” or “your” refer to any visitor of this Website, their representatives or affiliates; and any person availing our services through this Website, our Instagram handle (aakruthi.ethnics), or any other medium. “Third Party” refers to any person or entity other than Aakruthi Ethnics and the User.

This Privacy Policy constitutes a complete legally binding agreement between Aakruthi Ethnics and the User. The terms outlined here become effective upon your acceptance and will govern your interaction with Aakruthi Ethnics while using this Website.

Aakruthi Ethnics is committed to protecting the confidentiality and privacy of all its users. All identifiable data collected by us shall be managed in accordance with this Policy. Aakruthi Ethnics may update this policy from time to time. You are encouraged to review this page periodically to stay informed of any changes. Your continued use of the website implies your acceptance of the current Privacy Policy and any updates made to it.

Information We Collect

During your use of this Website, we may collect the following types of information:

  • Name
  • Contact details, including email address, phone number, and postal address
  • Demographic data such as age and gender
  • Any content, including images, posted or uploaded by you on our website or affiliated third-party platforms
  • Third-party account credentials (e.g., Facebook login if used to sign in)
  • Payment and billing information, as required
  • Body size and measurements to help determine suitable product sizing
  • Any other information deemed necessary by Aakruthi to deliver our services effectively

How We Use Your Information

We may use your information for the following purposes:

  • Product Fitment: To help you choose the right size for your clothing purchases
  • Order Fulfillment: To deliver your purchases accurately, which includes sharing your contact information with delivery partners
  • Service Improvement: To enhance and personalise our offerings and services
  • Customer Feedback & Preferences: To reach out for feedback and better understand user preferences through surveys or analytics
  • Payments: To process transactions through secure payment gateways
  • Marketing: To send promotional content such as special offers, new arrivals, and brand updates (opt-out option available)
  • Advertising: To share anonymized data with advertising partners to improve ad targeting (no personal identity is shared)
  • Research & Development: For innovation, development, and academic or commercial research in retail and fashion

Security of Your Information

Aakruthi Ethnics employs stringent security protocols to protect your personal data as required under Indian law. We utilize proper data collection, processing, and storage measures to protect against unauthorized access, alteration, or disclosure.

Despite our best efforts, Aakruthi Ethnics shall not be liable for any data breaches or cyber-attacks outside of its reasonable control, including but not limited to hacking, phishing, governmental intrusion, and other security lapses.

Your account is protected by a password. If logging in via platforms like Facebook, additional security layers may apply.

Your Responsibilities

You are responsible for providing accurate and truthful information. Aakruthi Ethnics may deny services if essential information is withheld or falsified.

You can opt out of receiving marketing messages by emailing us at info@aakruthiethnics.com Processing may take up to 10 days. Note: transactional messages (e.g., order updates) will continue even after opting out of marketing communication.

Please take necessary precautions to protect your account login credentials and sign off properly after using the Website.

Third-Party Sharing

We do not sell or rent your personal information. We only share data in the following scenarios:

  • With logistics partners (e.g., Delhivery, DTDC) for order delivery
  • With event organizers or fulfillment agents tied to your purchase
  • To comply with legal obligations (e.g., court orders, government requests)
  • With legal counsel in case of a dispute or investigation
  • With a business successor in case of a merger, acquisition, or sale
    In all other scenarios, we will not share your personal information without your prior consent.

Cookies Policy

Aakruthi Ethnics uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize repeat users and tailor website functionality accordingly.

Cookies may be used for:

  • Essential functionality (e.g., page navigation)
  • Performance tracking (e.g., which pages are most visited)
  • Preferences (e.g., saving language or region settings)
  • Advertising (e.g., serving relevant promotional content)

You may disable cookies via your browser or mobile settings. Visit www.aboutcookies.org for guidance. Disabling cookies may affect website functionality.

General Disclaimer

Any dispute related to this Privacy Policy will be governed by the laws of India and shall be subject to Aakruthi Ethnics’s Terms and Conditions.

Contact Us

For any queries or concerns related to this Privacy Policy, please reach out to:

📧 Email: info@aakruthiethnics.com